Join Us at Africa Down Under 2024 – Let's Connect and Collaborate!

I’m excited to share that Australia for Cedar Tanzania will be participating in this year’s Africa Down Under (ADU) Conference, taking place from 4th to 6th September 2024 in Perth. This event is one of the most significant forums for fostering relationships between Australia and Africa, particularly within the mining industry.

Africa Down Under is a unique platform where industry leaders, government officials, and various stakeholders gather to discuss opportunities and challenges in the African mining sector. As we continue our mission to reduce severe poverty and improve health outcomes in rural Tanzania, this conference offers us an invaluable opportunity to engage with current and potential partners who share our vision for sustainable development.

During the conference, we will be meeting with key players in the mining industry to explore how we can work together to achieve shared goals.

Our discussions will centre around:

• Environmental, Social, and Governance (ESG) Services: Showcasing our expertise in helping companies meet their ESG obligations while creating positive social impact in local communities.

• Partnership Opportunities: Identifying new collaborations that align with our commitment to sustainable development in Tanzania.

• Impactful Projects: Highlighting the success stories from our ongoing projects and exploring how we can scale these initiatives with the support of the mining sector.

If you're attending ADU 2024, we'd love to connect and explore how we can support your company’s CSR and ESG goals. Our work is not just about compliance; it’s about creating meaningful, lasting change in the communities where you operate.

By partnering with us, you’re not just fulfilling regulatory requirements — you’re investing in the future of Tanzania.

If you’re attending the conference and would like to schedule a meeting with us, please reach out to me on nina@cedarfoundation.org

We look forward to the opportunity to collaborate and create impact together.

Thank you for your continued support, and we hope to see you at Africa Down Under 2024!

Help Us Win the Kickstarter Challenge! Vote for Our Mushroom Farming Project!

We are thrilled to share some exciting news with you and to request your invaluable support.

Our Mushroom Farming project has been submitted to the Enterprising Women Kickstarter Challenge, and we are in the running to win a share of the $60,000 equity-free funding! This funding could significantly enhance our efforts and impact in Tanzania, enabling us to support even more women and uplift the communities we serve through Australia for Cedar Tanzania.

How You Can Help:

1. Vote for Our Project: Click on the link below and cast your vote for our Mushroom Farming project. Vote Here! (it is entered under Swahili Sensations - our retail shop)

2. Share with Your Network: Encourage your friends, family, and colleagues to vote as well. Every vote counts and brings us one step closer to making a bigger difference.

Why This Matters: Winning this challenge will provide essential funding to:

• Empower more women and artisans in East Africa by giving them access to larger markets.

• Enhance our capacity to create sustainable change in rural Tanzanian communities.

• Continue our mission of reducing severe poverty and improving health outcomes in sub-Saharan Africa.

Your support has always been the backbone of our success, and now, more than ever, we need your vote to help us seize this incredible opportunity. Together, we can achieve remarkable things and create lasting impact.

Thank you for your continued dedication and belief in our mission. Let’s rally together and make this happen!

Can you give me 5 minutes of your time?

Thank you! I know time is precious.

Today, instead of writing a newsletter I put it in a video for you.

Please watch the video below - and feel free to share it with your friends.

Thank you so much watching - your support means the world to us!

Do you struggle watching yourself on video?

I sure do…. :D

All I seem to be able to focus on is all the things I didn’t do right. Why did I not look at the camera? OMG, there are so many ‘ehhhms’ and ‘ahhhms’ and ‘sooo’… What happened to my hair? What did I forget to say? Didn’t I just mess up that sentence?

And then there’s my accent :D

I don’t notice my accent when I speak - but gosh, I can hear it when it is played back to me on video.

Oh, and I really should lose some weight too…

Does that sound like you, too?

But what I really wanted to focus on was none of this…

What did I want to focus on Instead?

Lance, from Ninja Digital, is also a Board Member for MCCC, my local Chamber of Commerce. He was very kind to invite me as the first guest on their new podcast, “The Chamber.”

We had a very candid conversation about how Australia for Cedar Tanzania started, what our day-to-day work looks like, and how it is to live without many of those things we take for granted. I wanted to tell you about the differences between living here in Australia and living in Tanzania.

You can watch or listen to the full interview here. It’s 20 minutes long, just about long enough for your commute home.

I also explain how we partner with companies here in Australia and internationally. It doesn’t even need to be a big commitment—$5,000 can make a huge difference.

Swahili Sensations

I share how Swahili Sensations works, how I curate every item, and how I meet the makers. Through Swahili Sensations, we have created a window to the international market that these makers wouldn’t have otherwise had access to.

With every purchase, you support the maker directly, and 10% of all profits are donated back to Australia for Cedar Tanzania.

Have a look here:

Innovation Spotlight! Watch Our Feature & Join Our Pitch Event

Spotted on Channel 9!

We're excited to share that Australia for Cedar Tanzania recently was featured on Channel 9's Innovation Nation!

The program showcases innovative business in WA - we seriously have some innovative thinkers her in Western Australia!

You can watch the 3 minute clip below - or click over to Channel 9 to watch the full episode.

Join us at the Emersyn Pitch Event

Mark your calendars!

We'd love for you to join us at a pitch event this Monday, 29th April 5:30pm - 7:30pm.

We'll be giving a 5-minute presentation alongside other inspiring female founders. This is a great opportunity to learn more about our organisation and see what the future holds!

The event is FREE and you can register below.

Are you meeting your CSR goals?

In an era where corporate responsibility is not just a buzzword but a crucial aspect of sustainable business growth, we are thrilled to unveil our latest initiative: The CSR Product Catalogue.

We have also added a whole new section to our website: "CSR for Companies". As leaders at the forefront of shaping corporate strategy and direction, we understand the imperative to integrate social responsibility into every facet of your organisation's operations.

Why CSR Matters:

Corporate Social Responsibility (CSR) transcends mere philanthropy; it is about aligning business values with societal needs, thereby fostering a positive impact on communities while driving long-term success. Today's consumers, investors, and employees are increasingly gravitating towards companies that demonstrate a commitment to environmental stewardship, social equity, and ethical practices.

Our Approach:

Our CSR Product Catalogue will show you examples on specific projects that are ready to be tailored to meet the specific needs of top-level executives like yourselves. We recognize that integrating CSR initiatives seamlessly into corporate strategies requires strategic insight, innovative thinking, and actionable plans.

We Offer:

• a wide range of CSR products

• products, that are tried and tested, and ready to launch

• products, that are customisable in impact and financial commitment

• easy implementation on your behalf

• long-time presence in East Africa

• expertise partnering with the mining sector

Easy Solution:

• guaranteed financial transparency and legality through our Australian organisation

• no need for vetting or follow-up on local organisations by you

• regular financial reports provided

• impact milestones and reports issued throughout project duration

• storytelling products delivered ready for publication

Do you want to know more? Nina, our CEO, is happy to deliver a presentation on how we can you and your company have a meaningful and sustainable impact.

Contact Nina here

Thank you

5 reasons NOT to support a charity in Africa

We often hear arguments as to why people feel they shouldn't support us. Here are the 5 most common ones - and what we think.

Please tell us if you agree.

#1

“Charity begins at home”

We have problems in our own country and we should resolve those first. Only then, when all our problems are solved, should we start worrying about others.

To that, we believe we all have a “Global Responsibility”. One doesn’t negate the other. In fact, we strongly believe in doing both. Looking after people and causes in our own country never finishes and should continue. But that doesn’t mean we cannot also care about other people and other causes.

#2

“Aid doesn’t work anyway”

We keep giving money to people in Africa and we can’t see any changes or any improvements. It doesn’t make any difference.

To some extend we agree. Handing out money is not sustainable and doesn’t foster change. We believe in evidence-based solutions proven to improve living standards for generations to come. The old saying ‘Give a man a fish and you help him for a day. Teach a man how to fish and you help him for a lifetime’ is very relevant here.

#3

“Corruption”

We don’t know where the money goes anyway. Only a fraction of donations are going to help the people in need.

We have seen our fair share of corruption and therefore we know the pitfalls. By having an office in both Australia and Tanzania - which also means we are registered in both countries - means we are very transparent with our spending and costs. Look for organisations that have minimal layers and are hands-on.

#4

“Aid creates dependency”

If we keep supporting people they will never learn to be independent. We will end up having to support them financially forever.

We believe in empowerment. Showing and teaching people they are able to learn a skill, set up a business, or improve their academic capabilities - no matter their situation. We believe in community-led solutions and working together as a team finding ways people can lift themselves out of poverty - with a little nudge.

#5

“Donor Fatigue”

We can’t bear to hear another word about how miserable other people are. We already give left, right and center.

Choose your causes and stick with them. Change doesn’t happen over night. Being able to have empathy with people across the globe can open your eyes to new experiences. And sometimes, sharing a post with 5 friends is just as valuable as a donation. Anyone can afford that, right?

Are you going to share this post?

Thank you,

Nina

Are you looking for a partner?

We are!

We believer partnering across sectors makes us all stronger. That’s why we seek out companies who really wants to get bang for their buck and make a difference in the world.

When a company partner with us on their Corporate Social Responsibilities (CSR or the ‘S’ in ESG) projects, they can focus on their core competencies and business activities. CSR projects often require a significant amount of time, resources, and expertise, which may not be available within the company. By outsourcing these projects to us (or other NGOs), companies can free up their internal resources and focus on what they do best.

Another benefit to cross-sector partnerships on CSR projects is access to expertise and experience - for both the company and the NGO.

We have a wealth of local knowledge and experience in the local area, in the culture, social issues and strengths, environmental problems and potential solutions, community development, and healthcare. By working with us, companies can tap into this expertise and leverage it to achieve their CSR goals.

We have established long-standing networks and relationships with local communities, which can be difficult for companies to build on their own. We can help companies gain access to these networks and build stronger relationships with stakeholders and communities.

Partnerships enhances company reputation and brand image. When a company engages in socially responsible activities, it can help improve its public image and reputation. We deliver regular reports ready to publicise, financial reports and a solid measurement of impact. That’s a pretty good ROI!

Overall, partnering on CSR projects is a win-win situation for both companies and NGOs. Companies achieve their CSR goals more effectively and efficiently while freeing up their internal resources, and NGOs can leverage their expertise and experience to make a positive impact in the communities they serve.

What do we offer you?

We assist you, and your company, to reach your ESG goals in an easy and impactful way. We have the experience and expertise to implement sustainable CSR projects on your behalf.

We create pathways for engagement and value alignment throughout the process. We make sure the project we work on together reflects your core values and beliefs.

We provide clearly defined targets and well-documented results. We deliver regular reports both on social impact and on financial measures.

What are you waiting for?

Contact us now to be our partner!

Thank you

Nina

WOW! That's all I can say!

You have been incredible.

It is not even December yet, and we have already surpassed our initial goal of $5,000.

We are deeply grateful.

That said, this doesn't mean an additional donation isn't going to help us. If we can raise another $5,000 then we have all the medical supplies, fuel and maintenance for the motorbikes for 1 year funded as well.

Do you think we can make it before Christmas?

I believe in you.

Fuel, medical supplies and maintenance of the two motorbikes costs AUD $5,000 each year.

This will enable us to deliver quality healthcare to children, people with disabilities and the elderly within our communities. People, who otherwise wouldn’t receive any healthcare.

You can read more about how our outreach project is changing lives here:

Thank you

Nina

P.S.

Please share this with your friends, in a post, in an email.

Hold a bake-sale, charity dinner, or raise money at your office or school.

Please sign up to our newsletter if you have not already.

Reaching out... For outreach.

Today I am reaching out to you.

We need your help. 

For the past 8 years we have run our outreach program providing quality healthcare to people who otherwise wouldn’t receive any medical care. 

But now we are struggling to deliver this service. The only way we can reach people is on our motorbikes and our old ones are literally falling apart. 

We need new bikes. Can you help?

1 motorbike costs AUD $2,500 and we need 2, so our total need is AUD $5,000

You can read more about how our outreach project is changing lives here:

https://www.australiaforcedartanzania.org/outreach-team-australia-for-cedar-tanzania-changing-lives

Thank you

Nina

P.S.

Please share this with your friends, in a post, in an email.

Hold a bake-sale, charity dinner, or raise money at your office or school.

Please sign up to our newsletter if you have not already.

Best Innovation in Corporate Social Responsibility

Australia for Cedar Tanzania received a Highly Commended award for our mushroom project in Tanzania.

This award is part of Australia-Africa Minerals and Energy Group’s (AAMEG) yearly Africa Awards presented as part of the Africa Downunder (ADU) conference.

ADU is the largest mining conference with a focus on Africa held outside Africa, and AAMEG is the peak body representing Australian companies engaged in the development of Africa’s resource industry. 

What is Kilimu Bora | Smart Farming?

Kilimu Bora means Smart Farming in Swahili. All projects under this banner revolve around food security, entrepreneurship, gender equality, climate change, nutritional health, and the environment.

Our first Smart Farming project has been the establishment of mushroom farming. This includes mushroom growth, drying methods, business skills and export agreements.

Mushroom farming as a business is new in Tanzania, and we are one of the leading pioneers in the area.

Through this project we are addressing a range of social, economic, and environmental challenges. We provide skilled training for vulnerable groups such as young women and people with disabilities and their household members.

Participants are offered hands-on of training, in which they are taught both the agricultural and business aspects of operating and managing a mushroom farm. The training includes how to grow and harvest mushrooms, preparing substrate, drying and packaging, how to meet international sterilisation and hygiene standards, quality control, bookkeeping, environmental best practises and compliance, market navigation, and customer service. The participants also learn how to source organic substrate materials locally and how to store this for optimal produce production.

Our high-quality mushrooms can be sold both locally and internationally thanks to our innovative custom-built driers, not using electricity but only the heat from the sun and a clever use of the airflow.

During the selection of participants priority was given to young women and to people with disabilities or their household members.

Gender inequality is prevalent in Tanzania and starts for girls already at a very young age when they often are deprived of the chance of an education in favour of their brothers. Without a good education, many girls and young women will remain both financially and emotionally dependent on parents, partners, or husbands. People with disabilities bear the double burden of poverty and exclusion due to financial, social, and environmental barriers coupled with a high degree of stigma present across Tanzania.

Why Mushrooms? 

90% of the Tanzanian population of 60 million people are living on less than $5.00 PPP. 49% is surviving on less $1.90 PPP per day – the international definition of severe poverty. Of these, the vast majority, 80%, are living in rural areas such as the Nyamatongo Ward.

Choosing mushrooms as the vehicle for agri-business is beneficial for several reasons:

No Land Required

Mushrooms are grown in buckets and indoors, and hence easier allow women and disabled people to become equal participants in their family’s and community’s economic life.

Research shows that fewer women and people with disabilities own land, and that they do not have equal access to manual labour.

Year-Round Crop, Independent of Rainfall

Through careful selection of species and growing conditions, mushrooms can be grown year-round regardless of change in rain patterns.

Climate change has shown irregularities to rainfall in the region with current draught and famine in the Horn of Africa. More specifically, the Mwanza region has experienced persistent irregular rainfall over the last number of years, which can have extensively harmful effects on local agriculture.

Minimal Initial Investment

This allows for economic opportunity even for women and people with disabilitiess with minimal control of their family finances.

Our project encourages collaborative farming and includes financial support and training during the initial set-up period.

Fast Return on Investment

The mushroom growth cycle can be as short as 8-10 weeks, allowing farmers to see profit extremely quickly.

This is important for the ability to establish income and re-investment in next growth cycle.

Not Labour Intensive

Mushrooms can easily be grown by any member of the household without the need to hire additional help. One of the main barriers seen to extensive farming is access to labour and machinery.

No Educational Background Required

After a relatively short training period, participants are ready to begin cultivating mushrooms.

We embrace a hands-on learning process which allows participants to gain the necessary skills no matter previous level of schooling and their academic capabilities.

High Nutritional Value

Mushrooms are rich in protein, vitamins, and minerals and provide an excellent nutritional boost in areas that suffer from malnutrition such as the communities in which we are working.

Community Benefits

We encourage all our participants to establish collaborative farms servicing the local community. Collaborative farming minimises investment costs for the participants including cost to transport bio waste, initial purchases of buckets and tools, and a cost-effective solution to house the farm.

A collaborative farm has other advantages too: the strength of the shared knowledge and the ability to support each other in farming duties. This increases the success rate of the farm as well as enhances the quality of the produce.

By giving a preference to women and people with disabilities and their household members we are ensuring the initiative is supporting the most vulnerable groups within the community. Through research, it has been proven that when women are being supported in taking up income generating activities, the financial outcome is then reinvested for the benefit of the entire household i.e., invested in children’s education and health or in long-term and sustainable investments in collective living standards.

Having an increased production of fresh mushrooms will benefit the entire community of more than 35,000 people through access to an additional and affordable crop with high nutritional value.

Stunted growth and development are caused by a combination of malnutrition, prolonged and repeated infections, and untreated worms and parasites. This is common sight as it affects 38% of children under 5 years old in rural Tanzania. Supplementing their diets with oyster mushrooms will assist in combatting stunted growth in children.

 Sustainability

Responsible Cyclic Agriculture and Prevents the Burning of Agricultural Waste

Our mushrooms are grown on agricultural waste, saving expenses, and preventing the common practice of burning waste.

Avoiding burning of agricultural waste ties in with climate change best practises.

No Pesticides or Fertiliser Required

This both saves on expenses while also ensuring no chemical runoff or harmful agricultural practices. Spent substrates can be reused or sold as fertilizer after the mushroom growth is complete.

With the current hike in fertiliser price and scarce availability this makes mushroom farming a very appealing and cost-effective crop. In addition, in rural areas women are often at a significant disadvantage in regard to purchasing quality fertiliser, since access to such products are often prioritized towards male farmers.

Long-Term Financial Growth Potential

There are several ways a farm could expand: Entrepreneurs can expand into more exotic, high-value mushroom strands as their financial stability increases. Alternatively, there is a growing market for medicinal mushrooms.

Further several niche products are being produced such as mushroom leather, mushroom bricks, or to dispose of oil spills and non-degradable waste products.

Part of our long-term project plan is to provide a safety-net option to purchase any surplus production which will be dried and exported as wholesale to the international market.

High Demand on the International Market

Dried mushrooms have a one-year shelf life and can be sold internationally to a wide range of customers. This includes both B2B and B2C customers, wholesaling, distribution, and to businesses for further processing.

We currently have buyers in Singapore and in East Africa for distribution in Europe and in the USA.

Financial Sustainability after Seed-Funding

After initial central set-up and establishment of first round of collaborative farms the project is financially sustainable with income generated from export of central production as well as surplus production from the collaborative farms.

As a not-for-profit, any financial surplus will be re-invested into further strengthening and expansion of the mushroom project or into our healthcare services.

Furthermore, interest has already been shown from international impact investing companies for further scaling and expansion.

Scalability to other areas

Long-term plans include scaling this project to other areas outside of Nyamatongo Ward. Interest for our project has been shown by organisations working in the refugee camps in the Kigoma area housing approximately 250,000 residents.

Additionally, a potential collaboration with companies working with other dried fruit and vegetables could be imagined. Also in this area, interest has been shown from potential partner companies.

What now?

Currently we are actively seeking seed funding for a year-long upscaling after which the project is financially sustainable.

Our goals include creating a permanent production and ongoing teaching centre at our Community Centre. In the first year we are aiming to have successfully trained 200 residents in mushroom farming. We will deliver ongoing support to new farms and provide teaching in business skills and banking.

Wellbeing and nutritional health will improve throughout the area for all its residents. There will be a steady supply of highly nutritious locally sourced produce and indirectly an increase in household income. It will also strengthen women and people with disabilities position in their communities. 

Through an upscaled project we will also be able to safety-net newly established mushroom farms against loss from over-production by setting up procedures to approve and test each farm is in alignment with international requirements allowing their produce to be used for export.

You can of course help us get a head start towards our ambitious AUD $150,000 goal by clicking on the big green button to donate. Even $20 gets us towards this goal.

If you want to know more about the project you can contact Nina here.

 Thank you!

Why should a not-for-profit be a member of a private sector industry group?

Yesterday was my first day as a member of AAMEG. AAMEG stands for Australia-Africa Minerals & Energy Group.

What am I, as the head of a Not-for-profit, doing as a member of a mining and oil & gas industry group?

The thing is, we have successfully collaborated with the private sector on several projects. Many of these private sector companies being from the mining industry. 

AAMEG CEO Roger Staley

How do we collaborate?

To me, a collaboration is not just for a private sector company to hand over a cheque and then be done with their ESG commitments. I like to invite the private sector to actively participate with their knowledge and expertise. This could be sharing technical knowledge, that could improve delivery of a project. Or lend us administrative capacity, that is more efficient than what we have access to. It can be practical assistance with logistics or training workshops. The possibilities are endless.

What can we offer the mineral and energy sector?

Our strength is we work holistically and on many different projects simultaneously. We have great experience in project development and therefore we can align any of our projects to fit in with your company’s core values.

Another strength is our global registrations. With our on-the-ground entity “Cedar Tanzania” being registered in Tanzania as an NGO, Australia for Cedar Tanzania in Australia, and further registrations and offices in Switzerland and Bulgaria, we have many people and networks to draw on. 

Through that, we can also guarantee we are adhering to rules and regulations in whichever country we are working in.

Well, this goes for any private sector we collaborate with. Not only the mineral and energy sector.

Do you want to collaborate too?

We welcome new partners, new ideas, new projects.

Send me an email and let's start the conversation.

6 myths most people believe

Myth #1

Not-for-profits are not supposed to make a profit.

Certainly, not-for-profits should be a profitable entity. The difference lies in how the profit it makes is used.

Just like other businesses, a not-for-profit should be both sustainable and viable. A not-for-profit has to spend its profit according to its mission and vision. It cannot go to the owners as a profit.

I often like to say a not-for-profit is a for-purpose business.

Myth #2

You can see if a Not-for-profit is good by looking at the overheads.

This myth implies that an effective and good not-for-profit only spends a small amount of its expenses on overheads.

The nature of many not-for-profits are that their projects and programmes are delivered by people. People, who often must be paid for their knowledge and expertise. Often this is by far the most costly expense for a not-for-profit. And it is the hardest expense to get funding for.

Having professional leadership, diligent planning and sound measurement of impact is the most cost-effective way to run a not-for-profit.

Myth #3

Not-for-profit vs charity vs NGO – it’s all the same.

These words are often used interchangeably although they are not entirely equal. Here’s some definitions:

Not-for-profit: These are organisation that provide services to a community and does not exist to make a profit for its members, owners, or shareholders. Non-profit is typically the American word and means exactly the same.

Charity: In Australia, a charity is an organisation that is registered the Australian Charities and Not-for-profits Commission (ACNC). All charities are not-for-profits but not all not-for-profits are charities!

NGO: Non-Governmental Organisation. Sometimes NGOs are called Civil Organisations. These are organisations that operate independently of any government. Of course, they adhere to laws and regulations, but they are not led by, or created to fulfill a government policy or programme. They are typically not-for-profits – but not all not-for-profits are NGOs!

Australia for Cedar Tanzania are all three. We are a not-for-profit, a charity and an NGO.

Myth #4

Not-for-profits are not businesses.

Just like not-for-profits should make a profit, not-for profits are also often registered businesses.

A not-for-profit follows the same rules and regulations as normal business and has an ABN and is registered with ASIC.

As a business, they need to report to ATO and have their finances audited. They need to have opening hours and be publicly accessible.

In my opinion, successful not-for-profits are run like any other successful business.

There are a few exceptions such as associations, cooperatives, corporations, and trusts.

Myth #5

People working for a not-for-profit are all volunteers and they are less professional than in other businesses.

Although many not-for-profits are lucky to have dedicated and brilliant volunteers it is often necessary to employ people especially in key positions.

When a not-for-profit grows larger and is able to take on more work, it is often also time to start hiring professional staff as the workload no longer can be expected to be performed by volunteers alone.

Just like other businesses, hiring professional and skilled employees is connected to how successful your business or not-for-profit is going to be.

Of course, many not-for-profits are grateful for the time and efforts given by volunteers and couldn’t function without them.

Myth #6

Not-for-profits are not important for society and the economy.

Many not-for-profits provide important and fundamental services to communities both in Australia and abroad. If these services disappeared overnight, it would cost billions of dollars to the Australian economy – late interventions lead to more costly recoveries for example.

The not-for-profit sector contributed $143 billion to Australia’s GDP in 2018 (source) and employs 11% of the population (1.38 million people). That’s around the same number of people that works in retail (10.0% of people employed) more people than in construction (9.2%), professional, scientific, and technical services (8.6%) and manufacturing (7.2%) industries. Charities employ five times as many people as the mining (2%) industry. (source)

"Supporting Globally Impacting Locally" - Nina Hjortlund featured on Wellthy Living

A real and unedited chat between Nina Hjortlund, Founding Director and CEO of Australia for Cedar Tanzania & ARTEFACTZ and Lisa Entwisle, Host and Founder of Wellthy Living.

Lisa and Nina met on Clubhouse, the audio-only platform, and from there the conversation grew. This conversation takes us through large parts of Nina’s journey, why she’s so passionate about Global Development and Tanzania but also talks about her personal life juggling CEO-life with being a single mum.

You can read more about Nina and her journey here: “Going on a 13-year long holiday” and here: “Am I an imposter”

If you want to contact Nina for an interview or as a speaker you can contact her here

Going On A 13-Year Long Holiday

It takes passion, perseverance and pertinacity to change the lives of more than 30,000 people.

Changing Lives Begins With You

This part of my journey started back in 2005. I was turning 30, and like many other women, I felt a need to reflect on my life. All the big existential questions: Am I living my life to the fullest? Is this what I want my life to look like the next 30 years? Am I happy in my life?

A big loud “NO!” to all three questions was bobbling up inside me.

I felt like I was trapped. I felt like I was living someone else’s life. I felt like I was screaming but no one could hear me. Something had to change.

It all started with a holiday. A holiday that took me to Tanzania – a country I had barely heard about. Little did I know it was going to be the beginning to the rest of my life.

What was meant to be a two-week holiday became my home for the next 13 years. I didn’t speak the language, I didn’t know the culture, I had no official education. What could possibly go wrong?

Of course, a lot of things did. It is probably the steepest and harshest learning curve I have ever experienced, but I have learned so much not only about running a business but also about myself.

My many years in Tanzania saw me through a variety of businesses and industries – none of which I had ANY previous experience in. 

I started off buying a restaurant and bar. Only letdown was it actually didn’t have a kitchen. It had to be built. 

Then there was a draught and electricity were rationed. First a few days here and there, then we only had power on Fridays and Sundays, and in the end only on Sundays. The thing is, when there is no power, there is also no water as the pumps needs power. I ended up buying buckets of water from a man on a bicycle. The water came from…. the brewery! This went on for almost a year.

The following year I sold the bar and bought a nightclub and concert venue. This was really interesting! Everything from having crocodiles entering my space, to hosting the presidential wife, driving wealthy and powerful youth home, being arrested, all the while trying to provide a welcoming and inclusive atmosphere in the nightlife.

Taking a new turn in my ‘career’ I got a job as a lodge manager for a rundown fishing lodge (no, I have no idea how to catch a fish) on an uninhabited island. The only people on the island were me, my staff, and a couple of rangers.

Again, no power and no running water. We ran kerosene fridges (when we didn’t run out of kerosene) and had a very very old generator. It had a screwdriver wedged in as the ‘start button’.

Elephants, hippos and crocodiles came to our camp near daily and we had resident colubus monkeys, bushbuck and lots of other animals. It was spectacular.

Coming back to the mainland I found myself in first junior exploration and then on the mines. A very different world to where I had been so far.

By a few more turns I landed in the not-for-profit sector.

All these twists and turns has formed my knowledge and expertise but also shown me how it is in everyone’s power to change a life.

The Australian Connection

I met the man that became father to our two girls in Tanzania. An Aussie guy working in the mines. Although Emily and Sofia were both born here in Australia, they grew up in Tanzania until they were 5 and 7 years old. They were only a few weeks old when they went on their first long haul flight and on their first trips to Serengeti.

In August 2018 we decided time had come to make the move across the ocean and settle in Fremantle. 

The move hasn’t been entirely smooth and since our arrival we have learned that both our girls are living with ADHD, and the oldest also has severe anxiety and OCD tendencies. In fact, she was ‘suicidal without a plan’ at age 7. That was incredibly hard to witness.

My relationship with the girl’s father ended last year and the following month he returned to his work in Africa. 

I am now solo parenting 24/7 while also working full time as Founding Director and CEO. 

Some days it is a tough gig, but we are finding our groove. Eating dinner together at the dining table every evening is sacred to me. This is the time we check in with each other, solve problems and make plans. Walks on the beach are good for the soul and we go as often as possible.

I had no doubts about what I was going to do when I came here to Australia. Two months later, on October 5th 2018, Australia for Cedar Tanzania was a reality and I was ready to continue the work we had started in Tanzania.

‘Cedar Tanzania’ is our registered on-the-ground organisation in Tanzania, and we have a well-established and dedicated local team carrying out our day-to-day activities in the field.

We pride ourselves of taking a holistic approach to create positive sustainable change.

My daily work, even before the pandemic, included a lot of meetings on Skype and Zoom. Leading the team in Tanzania – nearly 10,000km away and with a 5-hour time difference – means I often work evenings after the kids are in bed. I am grateful for being able to work from home. I can flex my time around my children’s schedule and take them to all their activities without having to miss out.

When the pandemic hit last year, it was clear international aid (especially to Africa) was going to take a blow.

ARTEFACTZ, a new retail part of Australia for Cedar Tanzania, launched in March 2020 to ensure a sustainable income to support our projects.

Every carefully curated item supports and sustains the culture and livelihood of artisans across East Africa – many of whom are women who has lost the opportunity to sell their high-quality crafts as tourism has come to standstill.

You don’t need to go on a 13-year holiday or work across three continents to start Changing Lives. 

I cannot achieve my goals alone. Please join me.

This is how Changing Lives Begins with You.

Featured in Business Chicks March 2021