Together, we're still on the road to saving lives

Dear Friends,

December marked an incredible month of generosity, hope, and action. While we haven’t yet reached our ambitious goal of USD $55,000 to fund a life-saving ambulance for rural Tanzania, we’re not disheartened. Why? Because every single dollar raised is a step closer to saving lives – and that’s far from a failure.

Thanks to your support, we’ve laid a strong foundation for this vital project. The ambulance will be a beacon of hope for families in need of urgent medical care, providing critical access to hospitals for mothers, children, and others in emergencies.

We’ve decided to extend our campaign through the end of January to make this vision a reality. And we’re excited to take the next bold step!

How You Can Help

We’re calling on 5 companies to donate USD $10,000 each or 10 companies to contribute USD $5,000 each. By joining forces, we can ensure this ambulance hits the road and changes lives forever.

Whether you’re a business leader or know someone who might want to make a meaningful impact, this is an opportunity to transform lives in rural Tanzania.

The Ripple Effect

Your contribution doesn’t just fund an ambulance - it provides peace of mind for families, reduces preventable deaths, and strengthens entire communities. This is the kind of change that lasts a lifetime.

Let’s keep moving forward together. Every share, every conversation, and every donation counts.

Thank you for standing with us on this journey. We believe in the power of community, and with your help, we’ll make 2025 a year of transformative impact.

With gratitude and determination,
Nina

P.S. Share this newsletter with your network to help us reach those 5 or 10 companies who can make a difference. Let’s keep the momentum alive!

The time for action is now. It is never to late to do something.

Imagine not being able to take this cutie to the hospital? Imagine she would die in your arms as you couldn't walk the 10km to the hospital fast enough?

This is one of the consequences we see from not having a working ambulance.

This ambulance won’t just be a vehicle; it will be a lifeline. It will carry expectant mothers to safe deliveries, provide urgent care for critically ill patients, and make emergency healthcare accessible to thousands who have no other options.

The time for action is now. With your support, we can bring hope and health to those who need it most. Every contribution brings us closer to achieving this goal.

Here’s how you can help:

• Contribute today: https://donorbox.org/christmas-appeal-2024-5

• Share this newsletter: Spread the word to your friends and family.

Your generosity has already made a profound impact on the lives of so many. Let’s take one more step to ensure that no one is left behind when they need care the most.

Thank you for being part of this journey to create lasting change. Together, we can make this ambulance a reality.

Warm regards,
Nina
Founding Director & CEO
Australia for Cedar Tanzania

My baby and I would have died....

… had the health centre not been there.

That is what Mama Karen stated on this video. She is speaking the reality of many other mothers in rural Tanzania.

In rural Tanzania, childbirth can be a perilous journey. With limited access to healthcare, many mothers give birth unassisted, facing immense risks for themselves and their newborns. But did you know that a lack of skilled assistance during labour can lead to life-altering consequences such as cerebral palsy, untreated epilepsy, or even maternal death?

Cerebral palsy is a group of disorders affecting movement, muscle tone, and posture. It often occurs when a baby experiences a lack of oxygen during childbirth. This condition can lead to lifelong physical and developmental challenges, affecting not just the child but also their family. Similarly, epilepsy—a condition causing recurrent seizures—is another common outcome of unassisted births and frequently goes untreated in rural areas, leaving children vulnerable to stigma and further health complications.

For mothers, the stakes are equally high. Unassisted births often result in severe complications, including haemorrhage and infections, which tragically claim many lives. Yet, these outcomes are preventable.

Having skilled birth attendants is vital, but access to healthcare facilities can be nearly impossible for those living in remote areas. This is where a 4WD ambulance can be a literal lifesaver. Equipped to navigate rugged terrain, an ambulance ensures that women in labour can reach health centres quickly and safely, even from the most isolated villages.

By providing timely transport, a 4WD ambulance not only reduces the risk of complications for mothers but also prevents life-altering conditions for babies. This simple yet transformative resource could mean the difference between life and death for thousands of families.

At Australia for Cedar Tanzania, we’re committed to making safer births a reality. Your support enables us to equip health centres, train midwives, and provide resources like 4WD ambulances to bridge the gap between families and lifesaving care.

Together, we can ensure every mother and child has the chance to thrive. Thank you for being part of this mission.

Nina’s Field Update from Tanzania 🌍

I’m writing to you with a full heart from Tanzania, where I’m currently on the ground with our Cedar Tanzania team. It’s been an inspiring and transformative experience, and I’m excited to share what we’re accomplishing here with your support.

In the next few days I will be working with our team, seeing our projects in action — from health initiatives to sustainable agriculture efforts. Meeting with local leaders and community members, I’m reminded of the strength and resilience that fuel our shared mission to reduce poverty and uplift these vibrant communities.

To bring you along on this journey, I’m recording a video diary that I’ll be sharing on our social media platforms. Through these videos, you’ll see the faces behind our mission, hear stories of impact directly from the community, and get a sense of the progress we’re achieving together.

Facebook | Instagram | LinkedIn

Thank you for standing with us and believing in the work we’re doing here in Tanzania. I can’t wait to share more updates in the coming days, so please join me on social media and follow along as I document this transformative trip.

Together, we’re creating lasting, meaningful change in Tanzania.

Warmest regards,
Nina

The Great Wall of.... Kamanga!

For the last three years, flooding has been a real hassle for our hospital in Tanzania, making it tough for patients to get the care they need and putting vital medical equipment at risk.

We're excited to share that we're taking action to tackle this ongoing issue and make healthcare more accessible for the community.

We're kicking off the construction of a retaining wall towards the lake, which will help protect it from future floods. This project is super important because it will not only keep the hospital safe but also help us move forward with building a new maternity ward — something that’s crucial for improving maternal healthcare in the area.

We're teaming up with local engineers and a trusted construction company to get this done using sustainable practices that respect both the environment and the local community. Together, we want to create a safe space for people to receive the care they deserve.

This project is all about hope and resilience for the community, ensuring that healthcare services keep running smoothly, no matter what Mother Nature throws at us. With financial support from Capital Drilling, we can help build a brighter future for healthcare in Tanzania.

Join Us at Africa Down Under 2024 – Let's Connect and Collaborate!

I’m excited to share that Australia for Cedar Tanzania will be participating in this year’s Africa Down Under (ADU) Conference, taking place from 4th to 6th September 2024 in Perth. This event is one of the most significant forums for fostering relationships between Australia and Africa, particularly within the mining industry.

Africa Down Under is a unique platform where industry leaders, government officials, and various stakeholders gather to discuss opportunities and challenges in the African mining sector. As we continue our mission to reduce severe poverty and improve health outcomes in rural Tanzania, this conference offers us an invaluable opportunity to engage with current and potential partners who share our vision for sustainable development.

During the conference, we will be meeting with key players in the mining industry to explore how we can work together to achieve shared goals.

Our discussions will centre around:

• Environmental, Social, and Governance (ESG) Services: Showcasing our expertise in helping companies meet their ESG obligations while creating positive social impact in local communities.

• Partnership Opportunities: Identifying new collaborations that align with our commitment to sustainable development in Tanzania.

• Impactful Projects: Highlighting the success stories from our ongoing projects and exploring how we can scale these initiatives with the support of the mining sector.

If you're attending ADU 2024, we'd love to connect and explore how we can support your company’s CSR and ESG goals. Our work is not just about compliance; it’s about creating meaningful, lasting change in the communities where you operate.

By partnering with us, you’re not just fulfilling regulatory requirements — you’re investing in the future of Tanzania.

If you’re attending the conference and would like to schedule a meeting with us, please reach out to me on nina@cedarfoundation.org

We look forward to the opportunity to collaborate and create impact together.

Thank you for your continued support, and we hope to see you at Africa Down Under 2024!

Help Us Win the Kickstarter Challenge! Vote for Our Mushroom Farming Project!

We are thrilled to share some exciting news with you and to request your invaluable support.

Our Mushroom Farming project has been submitted to the Enterprising Women Kickstarter Challenge, and we are in the running to win a share of the $60,000 equity-free funding! This funding could significantly enhance our efforts and impact in Tanzania, enabling us to support even more women and uplift the communities we serve through Australia for Cedar Tanzania.

How You Can Help:

1. Vote for Our Project: Click on the link below and cast your vote for our Mushroom Farming project. Vote Here! (it is entered under Swahili Sensations - our retail shop)

2. Share with Your Network: Encourage your friends, family, and colleagues to vote as well. Every vote counts and brings us one step closer to making a bigger difference.

Why This Matters: Winning this challenge will provide essential funding to:

• Empower more women and artisans in East Africa by giving them access to larger markets.

• Enhance our capacity to create sustainable change in rural Tanzanian communities.

• Continue our mission of reducing severe poverty and improving health outcomes in sub-Saharan Africa.

Your support has always been the backbone of our success, and now, more than ever, we need your vote to help us seize this incredible opportunity. Together, we can achieve remarkable things and create lasting impact.

Thank you for your continued dedication and belief in our mission. Let’s rally together and make this happen!

Do you have any questions?

The last newsletter contained a video. That video was the pitch I delivered in Perth a couple of months ago.

In the last year, I have been very fortunate to have taken part in a program called Scale Advisory, delivered by Emersyn. Emersyn focuses on female founders and helps women like me grow our businesses skillfully and successfully. It has been a fantastic journey.

At the end of the program, we had the opportunity to practice delivering a pitch. If you have had to do that before, you know how nerve-wracking it can be.

Having only 5 minutes to tell you about all the amazing things about what we do is incredibly hard. What parts do you leave out?

It is a great exercise in being concise and precise - although I always hope for some good follow up questions, and always enjoy a deeper conversation afterwards.

Did you have any questions after watching the video last newsletter? (You can watch it here if you missed it)

You can always send me a mail, or we can meet up for a coffee if you are in Perth.

Can you give me 5 minutes of your time?

Thank you! I know time is precious.

Today, instead of writing a newsletter I put it in a video for you.

Please watch the video below - and feel free to share it with your friends.

Thank you so much watching - your support means the world to us!

I am so grateful I am having a tough time.

The last month has been harder than usual.

I have osteoarthritis - like so many other people get when they age. For me, that meant a herniated disc and compressed nerves that threatened my long-term mobility. Worst case scenario, if nothing was done and it was allowed to progress further, it could have left me double incontinent and/or paralysed from the waist down. Not a fun prognosis.

Major surgery ahead, taking the bad parts out, fixing those bits that could be fixed, and stabilising the rest with a couple of screws and rods.

I spent 1 week in hospital. I had physio in the hospital from day one - it was not easy, and I may have said a bad word here or there - but I am sure it is the reason I could walk home (even if it was slowly) just 6 days later.

After two weeks, I was back driving, and now 4 weeks later I am back full-time at work.

I still have a lot of rehab to do. Some days it is hard. I have to dig deep to find the strength and the willpower to get on that treadmill or do those exercises. It is hard. I am having a tough time. Yet I am grateful.

Why am I grateful?

Through my work in Tanzania, I see and hear stories about people. I get to meet people in person when I travel across. Some of these people are doing it really tough. They could only wish to have access to medical care like I had. But they don’t.

On my last visit to Tanzania, I met this boy. I took this picture.

Look at his spine. This boy has severe kyphosis caused by spina bifida - a birth defect happening in the uterus. This has caused several issues, amongst others the extreme curve in his spine. The curve is slowly increasing pressure on his lungs… There is no good ending to that.

We see many cases like this where we work in Tanzania. The proportionally higher occurrence is due to a lack of a good nutritious diet for the mother during pregnancy. The deficiencies of vital minerals and vitamins can lead to severe disabilities. Spina Bifida is one of them.

We are working on getting help, not only to this boy but also to the rest of the 35,000 people we are delivering services to.

If you want to help, please donate now.

You can also get your workplace to partner with us on a project. We have a whole catalogue to choose from.

Download it here:

Innovation Spotlight! Watch Our Feature & Join Our Pitch Event

Spotted on Channel 9!

We're excited to share that Australia for Cedar Tanzania recently was featured on Channel 9's Innovation Nation!

The program showcases innovative business in WA - we seriously have some innovative thinkers her in Western Australia!

You can watch the 3 minute clip below - or click over to Channel 9 to watch the full episode.

Join us at the Emersyn Pitch Event

Mark your calendars!

We'd love for you to join us at a pitch event this Monday, 29th April 5:30pm - 7:30pm.

We'll be giving a 5-minute presentation alongside other inspiring female founders. This is a great opportunity to learn more about our organisation and see what the future holds!

The event is FREE and you can register below.

Are you meeting your CSR goals?

In an era where corporate responsibility is not just a buzzword but a crucial aspect of sustainable business growth, we are thrilled to unveil our latest initiative: The CSR Product Catalogue.

We have also added a whole new section to our website: "CSR for Companies". As leaders at the forefront of shaping corporate strategy and direction, we understand the imperative to integrate social responsibility into every facet of your organisation's operations.

Why CSR Matters:

Corporate Social Responsibility (CSR) transcends mere philanthropy; it is about aligning business values with societal needs, thereby fostering a positive impact on communities while driving long-term success. Today's consumers, investors, and employees are increasingly gravitating towards companies that demonstrate a commitment to environmental stewardship, social equity, and ethical practices.

Our Approach:

Our CSR Product Catalogue will show you examples on specific projects that are ready to be tailored to meet the specific needs of top-level executives like yourselves. We recognize that integrating CSR initiatives seamlessly into corporate strategies requires strategic insight, innovative thinking, and actionable plans.

We Offer:

• a wide range of CSR products

• products, that are tried and tested, and ready to launch

• products, that are customisable in impact and financial commitment

• easy implementation on your behalf

• long-time presence in East Africa

• expertise partnering with the mining sector

Easy Solution:

• guaranteed financial transparency and legality through our Australian organisation

• no need for vetting or follow-up on local organisations by you

• regular financial reports provided

• impact milestones and reports issued throughout project duration

• storytelling products delivered ready for publication

Do you want to know more? Nina, our CEO, is happy to deliver a presentation on how we can you and your company have a meaningful and sustainable impact.

Contact Nina here

Thank you

Fish for Christmas?

We are thrilled to share some exciting news with you that will have a lasting impact on the lives of those in rural Tanzania. As we continue our journey to reduce poverty and improve health outcomes, we are launching a groundbreaking Fish Farming Project that aims to enhance food security and create sustainable job opportunities for the local community.

Fish farming is a relatively new concept in Tanzania, and we believe it holds tremendous potential to address pressing issues such as malnutrition, unemployment, and poverty. By cultivating a sustainable fish farming initiative, we envision a future where families have access to nutritious food, and individuals have the chance to gain meaningful employment.

Project Overview:

Our initial phase involves starting small with an expected yearly harvest of 3 tonnes of fish. This modest beginning, however, is just the first step in our larger vision to expand and make an even greater impact on the community. We plan to learn, adapt, and scale up, ensuring the long-term success and sustainability of this initiative.

The Impact:

Food Security: The fish farming project will contribute to increased local food production, reducing dependence on external sources and ensuring a more stable food supply for the community.

Job Creation: As the project grows, so will the need for skilled individuals to manage and operate the fish farm. This will provide valuable employment opportunities for local residents, fostering economic growth and self-sufficiency.

Health Improvement: Fish is an excellent source of protein and essential nutrients. By incorporating fish into the local diet, we aim to improve overall health outcomes, particularly among vulnerable populations.

Economic Growth: As the project grows the created surplus will cover expenses to Kamanga Health Centre so we can continue to deliver quality health care to the 35,000 local residents we serve.

How You Can Make a Difference:

To turn this vision into reality, we need your support. We are reaching out to you, our dedicated supporters, with a call to action. We aim to raise $25,000 to kickstart the Fish Farming Project and ensure its success. Your donation will directly contribute to the purchase of necessary equipment, construction of fish ponds, and the implementation of sustainable farming practices.

Donate today

https://donorbox.org/our-christmas-wish

Whether large or small, every contribution brings us one step closer to transforming lives in rural Tanzania. Together, we can create a ripple effect that extends far beyond the initial 3-tonne harvest, fostering a sustainable future for generations to come.

Thank you for being a crucial part of our mission to make a meaningful difference. We look forward to sharing updates on the progress of the Fish Farming Project and celebrating the positive impact your generosity will have on the lives of those we serve.

Why domestic violence is more common in poor communities in sub-Saharan Africa

Let's talk about a tough issue: domestic violence.

It's a problem that affects people all around the world, but in Sub-Saharan Africa - including Tanzania - it's often more common in communities struggling with extreme poverty.

Domestic violence isn't just about physical abuse - although we often see this too. It can be emotional, economic, or psychological. And it's not limited to one group of people – it can happen to anyone, no matter their age, gender, or how much money they have. But in poor communities, domestic violence tends to rear its ugly head more often.

Why is that?

Money Stress

One big reason is the stress that comes with not having enough money. Poverty means not having a stable job, not being able to make ends meet, and not knowing where your next meal will come from. All this financial uncertainty can lead to frustration and, unfortunately, violence can sometimes become an outlet for that frustration.

Gender Inequality

Sub-Saharan Africa, like many places, deals with gender inequality. Traditionally, men are expected to be the primary providers, while women are supposed to take care of the family. In poor communities, these roles can become even more rigid. Men who can't fulfill their provider role may feel like they're losing their status, and this can lead to violence as a way for them to regain control.

Lack of Education

Education is power, but in many poor communities, access to quality education is limited. This lack of education can mean people don't know their rights, and harmful stereotypes and ideas about violence can go unchallenged. Education can be a game-changer in raising awareness about domestic violence and promoting gender equality.

Cultural Beliefs

Cultural norms and the way society looks at domestic violence can also be a problem. Some communities might see it as a private matter or even as a form of discipline. Victims often face a lot of shame and stigma when they try to speak out or get help, which makes it even harder to break free from abuse.

Legal Challenges

Having laws against domestic violence is one thing, but enforcing them is another. In many poor communities, access to legal help is scarce. Victims often struggle to escape abusive relationships or get justice. We need better legal protections and law enforcement that takes domestic violence seriously.

What Can We Do?

Addressing the link between poverty and domestic violence is a big task, but there are steps we can take:

Economic Support:

Programs that help lift people out of poverty, like our saving clubs and skill training programs, can make a huge difference.

Gender Equality:

We need to change how we think about gender roles and empower both women and men. Everyone should have equal opportunities and responsibilities. Changing societal norms takes time but we have to start now.

Education and Awareness:

Better access to education and awareness campaigns can help people understand their rights and the damage that domestic violence can cause.

Legal Changes:

We need stronger laws against domestic violence and better enforcement. Victims should have access to legal support and protection. In Tanzania, we have previously successfully supported the need to have a ‘gender desk’ at the local police station specifically handling domestic violence cases against women and children.

Support Services:

Creating safe spaces, shelters, counseling, and legal aid for victims is crucial. They need a way out and help to rebuild their lives. Currently, our hospital often plays that role.

The connection between poverty and domestic violence in Sub-Saharan Africa is a serious issue. To tackle it, we need a comprehensive approach that includes helping people out of poverty, promoting gender equality, educating everyone, improving the law, and providing support for victims. By addressing the root causes of domestic violence and offering help to those who need it, we can work toward safer and fairer communities in Sub-Saharan Africa and beyond.

You can help us changing lives.

It only takes a click on a button.

Thank you! You are amazing.

ESG explained

ESG stands for Environmental, Social, and Governance. It's a set of criteria that investors and businesses use to evaluate a company's performance and impact on society and the environment.

Let's focus on the "S" aspect of ESG, which stands for "Social." This part looks at how a company interacts with people, both inside and outside the organization. It considers things like:

Employee treatment: How well does the company treat its employees? Do they provide fair wages, safe working conditions, and opportunities for growth?

Diversity and inclusion: Is the company diverse in terms of race, gender, and other demographics? Do they promote inclusivity and equal opportunities?

Community impact: How does the company affect the communities where it operates? Do they contribute positively to society by supporting local initiatives and being a responsible corporate citizen?

Customer satisfaction: Does the company prioritize customer well-being and satisfaction? Do they offer quality products or services that meet the needs of their customers?

Supply chain ethics: Does the company ensure that its suppliers follow ethical practices and treat their employees and the environment responsibly?

ESG vs CSR

ESG is similar to Corporate Social Responsibility (CSR) in that both aim to assess a company's impact on society. However, there are some key differences between the two:

Scope: ESG is a broader concept that considers environmental, social, and governance aspects of a company, while CSR primarily focuses on the company's social and environmental responsibilities.

Integration: ESG is often integrated into the core business strategy and decision-making processes of a company, while CSR may be seen as a separate set of initiatives or projects.

Reporting and Transparency: ESG reporting is becoming more standardized and mainstream, with companies disclosing their ESG practices to investors and stakeholders. CSR reporting can also be a part of ESG reporting, but it tends to be more voluntary and may vary in terms of metrics and disclosure.

Stakeholder Impact: ESG takes into account the interests of all stakeholders, including employees, communities, investors, and customers. CSR may have a narrower focus, mainly addressing social and environmental issues.

To sum up, you can say ESG is about evaluating a company's environmental, social, and governance practices, with a particular emphasis on how it treats people (the "S" aspect). While similar in some ways, ESG is a broader and more integrated approach compared to CSR, which often concentrates on specific social and environmental initiatives.

What does that have to do with you and me?

You see, we often partner with companies to deliver on their CSR goals. We have the expertise and the experience. We can deliver a far better impact for less money - that’s a good ROI (return on Investment), to stay with the lingo.

Does the company you work for us have an ESG plan or even penned out some CSR goals? If not, point them our way and we are happy to have a non-binding and free conversation.

Do you want to hear something interesting?

Then you should get our Founding Director and CEO, Nina Hjortlund, to speak at your event.

She is an experienced speaker delivering both personal stories and reflective insights with passion and wit.

Topics include:

CROSS-SECTOR PARTNERSHIPS FOR THE WIN

How to make CSR an equal working relationship drawing on the strengths and expertise of both parties resulting in better impact and sustainable results. What are the flaws and pitfalls with the current hand-out mentality for supporting local organisations?

WHY AFRICA MATTERS TO YOU

Creating sustainable economic growth throughout sub-Saharan Africa is vital for global stability. Growing population in need of jobs and quality of life has more impact on your day-to-day life than you think!

YOUR FUTURE DEPENDS ON INVESTING IN AFRICAN WOMEN

When we invest in African women it increases economic growth and development. When women are empowered they become powerful catalysts for economic development. Investing in African women reduces poverty, gender inequality, and social injustice leading to better global health and social outcomes.

WHY MUSHROOMS ARE THE ANSWER TO EVERYTHING

Growing mushrooms in Tanzania has given us a pathway to reduce poverty, provide better nutrition, create jobs, equality, health, climate change, sustainability, and long-term funding of other projects. Get the details of this inspiring and groundbreaking project stemming from a humble mushroom.

Download Nina’s one-pager speaker kit or contact her on email by clicking below.

Let’s talk wether you have a small gathering or a large conference.

CSR explained

What does CSR mean?

CSR stands for Corporate Social Responsibility.

It is all about companies going the extra mile to do good things for society and the environment, even if they are not legally required to.

CSR is important to companies because it helps them show that they care about more than just making money. When companies take actions to address social and environmental issues, people tend to like them more. Customers, employees, investors, and others see these companies as responsible and trustworthy.

By being socially responsible, companies can build better relationships with their customers, employees, and the communities they operate in. It's like saying, "Hey, we're not just here to sell stuff, we genuinely want to make a positive difference in people's lives."

Being socially responsible also helps companies manage risks. They can anticipate and tackle problems like climate change, human rights issues, or changes in regulations, which can protect their business from potential harm.

Another important aspect is that CSR helps companies attract and keep talented employees. Nowadays, many people want to work for companies that align with their values and have a sense of purpose. So, if a company shows that it's committed to doing good, it becomes more appealing to potential employees and can keep its existing ones happy.

CSR also encourages companies to be innovative. By considering social and environmental factors, businesses can come up with new ideas, develop sustainable products and services, and stay ahead of the competition.

Finally, CSR is essential for the long-term survival of businesses and the planet. By taking actions that make the world a better place, companies contribute to a more fair and sustainable future. It's about looking beyond short-term profits and thinking about the well-being of future generations.

In a nutshell, CSR is about companies doing good things beyond what's legally required, and it's important because it helps them gain trust, manage risks, attract great employees, be innovative, and ensure a better future for everyone.

Does every company have a csr programme?

Not all companies have a formal CSR program in place. The adoption of CSR practices varies among companies and industries. While many large corporations have established dedicated CSR initiatives, smaller businesses or start-ups may not have formal programs but still engage in socially responsible activities on a smaller scale.

The decision to implement a CSR program depends on various factors such as the company's size, resources, industry, values, and stakeholders' expectations. Some companies may prioritize CSR as a fundamental part of their business strategy, while others may focus on different priorities or may not have fully recognized the importance of CSR.

However, it's worth noting that the concept of CSR and the awareness of its importance have been growing in recent years. Many businesses are recognizing that being socially responsible is not only beneficial for society but also advantageous for their reputation, customer loyalty, and long-term sustainability. As a result, more companies are integrating CSR principles into their operations, even if they don't have formal programs.

In some cases, companies may engage in specific CSR activities without having a comprehensive program. They may support local charities, participate in community events, implement environmentally friendly practices, or donate a portion of their profits to social causes. These individual actions can still contribute to CSR, even without a structured program.

Ultimately, the extent and formality of a company's CSR program depend on its unique circumstances and the importance it places on corporate social responsibility.

CSR vs Social Enterprise

CSR and social enterprise are related concepts but have distinct differences.

CSR is typically integrated into a company's operations and can cover various aspects such as ethical business practices, environmental sustainability, community engagement, and employee well-being. CSR is generally practiced by both for-profit and non-profit organizations, with the aim of aligning business activities with social and environmental goals.

On the other hand, a social enterprise is a specific type of business entity that operates with the primary goal of addressing a particular social or environmental problem. Social enterprises are profit-driven organizations, but their core purpose is to create positive social impact rather than maximizing financial returns for shareholders. These businesses use commercial strategies to tackle social issues, combining entrepreneurship with a mission to bring about social change. The profits generated by social enterprises are often reinvested into their social mission rather than being solely distributed to shareholders.

While CSR is an approach adopted by companies to demonstrate responsibility and contribute to society, social enterprises are businesses specifically designed to create social impact through their products, services, or business models. CSR can be part of a company's broader strategy, whereas social enterprise operates with a primary focus on social or environmental objectives and uses business as a means to achieve them.

In summary, CSR represents the responsible actions and initiatives undertaken by companies to address societal and environmental concerns, while a social enterprise is a business entity created with the explicit purpose of generating social impact alongside financial sustainability.

CSR and Australia for cedar tanzania

With so many concepts and acronyms, many of them overlapping, it is easy to get a just a little confused.

We can deliver CSR programmes for companies. We have the experience and expertise - just like you would outsource IT services or accounting to companies with that expertise.

Winner of the "CEO of the Year Award 2023"

Nina Hjortlund not only got nominated in the category for CEO of the Year 2023 in the category for Best Community Empowerment Organisation. She also WON!

Below we share the article APAC Insider has publicised upon announcing the winner

Tanzania acts as a home to approximately 60 million people, but, unfortunately, 90% of said population lives in poverty. Just over half of the populace are living on a daily income that amounts to less than the cost of a takeaway coffee, with almost 50 million having to manage their lives on significantly less.

Its people struggle with what is inarguably the definition of extreme poverty, and this is something that Nina Hjortlund, CEO of Australia for Cedar Tanzania has recognised. We investigate how Nina utilises her position to advocate for a better tomorrow for the people of Tanzania.

Poverty is a horrendous state of living that has unfortunately struck a vast majority of the globe, and it’s an issue that has been ongoing for countless years. It’s a vicious cycle that traps adults and children alike, and introduces a whole host of problems that affect the entire world. Australia for Cedar Tanzania, spearheaded by Nina Hjortlund, aims to do all it can to influence change, however. Be it through its on-the-ground projects, or its informative articles on how important it is to contribute towards change, it’s devoted to making a true difference that’ll benefit the people struggling the most. 

Australia for Cedar Tanzania provides volunteers and advisors wherever necessary to its on-the-ground organisation, Cedar Tanzania, in order to try to build up a better state of living for the population of Tanzania. Not only does it provide education and better healthcare, but it contributes towards empowering the local populace to ensure that their voices are heard. It strongly values respect, safety, quality, partnerships, forgiveness, and integrity, and adheres to these prospects to deliver world-changing assistance those who desperately need it. 

At the forefront of all of this is Nina, a CEO unlike any other. After having lived in Tanzania for 13 years, Nina founded Australia for Cedar Tanzania – an organisation that supports the implementation of projects that are each built around the desire to provide more for the people of Tanzania. She takes a holistic approach towards poverty alleviation, and is already creating a sustainable and positive change for over 35,000 residents in rural Tanzania. But this is just the beginning, and Nina is constantly spreading awareness through multiple platforms and methods. 

Since establishing Australia for Cedar Tanzania, Nina has expanded the business with Swahili Sensations in 2020, which focuses on importing handmade crafts with a modern twist from Tanzania. The entire purpose of Swahili Sensations is to secure the culture and livelihood of artisans across East Africa, and its success is all thanks to Nina’s compassionate approach towards collaboration. She is frequently developing new ideas and proposing new projects, and her work is quite clearly making a difference within rural Tanzanian communities.

However, despite being well equipped to lead Australia for Cedar Tanzania, Nina still isn’t satisfied with her current level of knowledge. As such, she follows her pursuit of continuous learning, and is currently undertaking a Micro Master’s at Queensland University in Leadership and Global Development. She does this, all whilst managing the practises of Australia for Cedar Tanzania. Her determination to give her best to the people who need it the most is truly inspiring, and it’s visible through every action and project that Cedar Tanzania undertakes.

Nina puts her heart into the difference she’s making and will never hesitate to explain to anyone who’s curious just how crucial it is to eliminate poverty. Her beliefs are steadfast and admirable, and the work that she’s encouraging has already proven to be making a monumental difference. And yet, Nina is insistent that more work can always be done, and it’s this dedication towards advocating for the people of Tanzania that truly makes her a CEO that stands out among the rest. 

Thank you for celebrating with us.

5 reasons NOT to support a charity in Africa

We often hear arguments as to why people feel they shouldn't support us. Here are the 5 most common ones - and what we think.

Please tell us if you agree.

#1

“Charity begins at home”

We have problems in our own country and we should resolve those first. Only then, when all our problems are solved, should we start worrying about others.

To that, we believe we all have a “Global Responsibility”. One doesn’t negate the other. In fact, we strongly believe in doing both. Looking after people and causes in our own country never finishes and should continue. But that doesn’t mean we cannot also care about other people and other causes.

#2

“Aid doesn’t work anyway”

We keep giving money to people in Africa and we can’t see any changes or any improvements. It doesn’t make any difference.

To some extend we agree. Handing out money is not sustainable and doesn’t foster change. We believe in evidence-based solutions proven to improve living standards for generations to come. The old saying ‘Give a man a fish and you help him for a day. Teach a man how to fish and you help him for a lifetime’ is very relevant here.

#3

“Corruption”

We don’t know where the money goes anyway. Only a fraction of donations are going to help the people in need.

We have seen our fair share of corruption and therefore we know the pitfalls. By having an office in both Australia and Tanzania - which also means we are registered in both countries - means we are very transparent with our spending and costs. Look for organisations that have minimal layers and are hands-on.

#4

“Aid creates dependency”

If we keep supporting people they will never learn to be independent. We will end up having to support them financially forever.

We believe in empowerment. Showing and teaching people they are able to learn a skill, set up a business, or improve their academic capabilities - no matter their situation. We believe in community-led solutions and working together as a team finding ways people can lift themselves out of poverty - with a little nudge.

#5

“Donor Fatigue”

We can’t bear to hear another word about how miserable other people are. We already give left, right and center.

Choose your causes and stick with them. Change doesn’t happen over night. Being able to have empathy with people across the globe can open your eyes to new experiences. And sometimes, sharing a post with 5 friends is just as valuable as a donation. Anyone can afford that, right?

Are you going to share this post?

Thank you,

Nina

Are you looking for a partner?

We are!

We believer partnering across sectors makes us all stronger. That’s why we seek out companies who really wants to get bang for their buck and make a difference in the world.

When a company partner with us on their Corporate Social Responsibilities (CSR or the ‘S’ in ESG) projects, they can focus on their core competencies and business activities. CSR projects often require a significant amount of time, resources, and expertise, which may not be available within the company. By outsourcing these projects to us (or other NGOs), companies can free up their internal resources and focus on what they do best.

Another benefit to cross-sector partnerships on CSR projects is access to expertise and experience - for both the company and the NGO.

We have a wealth of local knowledge and experience in the local area, in the culture, social issues and strengths, environmental problems and potential solutions, community development, and healthcare. By working with us, companies can tap into this expertise and leverage it to achieve their CSR goals.

We have established long-standing networks and relationships with local communities, which can be difficult for companies to build on their own. We can help companies gain access to these networks and build stronger relationships with stakeholders and communities.

Partnerships enhances company reputation and brand image. When a company engages in socially responsible activities, it can help improve its public image and reputation. We deliver regular reports ready to publicise, financial reports and a solid measurement of impact. That’s a pretty good ROI!

Overall, partnering on CSR projects is a win-win situation for both companies and NGOs. Companies achieve their CSR goals more effectively and efficiently while freeing up their internal resources, and NGOs can leverage their expertise and experience to make a positive impact in the communities they serve.

What do we offer you?

We assist you, and your company, to reach your ESG goals in an easy and impactful way. We have the experience and expertise to implement sustainable CSR projects on your behalf.

We create pathways for engagement and value alignment throughout the process. We make sure the project we work on together reflects your core values and beliefs.

We provide clearly defined targets and well-documented results. We deliver regular reports both on social impact and on financial measures.

What are you waiting for?

Contact us now to be our partner!

Thank you

Nina