Winner of the "CEO of the Year Award 2023"

Nina Hjortlund not only got nominated in the category for CEO of the Year 2023 in the category for Best Community Empowerment Organisation. She also WON!

Below we share the article APAC Insider has publicised upon announcing the winner

Tanzania acts as a home to approximately 60 million people, but, unfortunately, 90% of said population lives in poverty. Just over half of the populace are living on a daily income that amounts to less than the cost of a takeaway coffee, with almost 50 million having to manage their lives on significantly less.

Its people struggle with what is inarguably the definition of extreme poverty, and this is something that Nina Hjortlund, CEO of Australia for Cedar Tanzania has recognised. We investigate how Nina utilises her position to advocate for a better tomorrow for the people of Tanzania.

Poverty is a horrendous state of living that has unfortunately struck a vast majority of the globe, and it’s an issue that has been ongoing for countless years. It’s a vicious cycle that traps adults and children alike, and introduces a whole host of problems that affect the entire world. Australia for Cedar Tanzania, spearheaded by Nina Hjortlund, aims to do all it can to influence change, however. Be it through its on-the-ground projects, or its informative articles on how important it is to contribute towards change, it’s devoted to making a true difference that’ll benefit the people struggling the most. 

Australia for Cedar Tanzania provides volunteers and advisors wherever necessary to its on-the-ground organisation, Cedar Tanzania, in order to try to build up a better state of living for the population of Tanzania. Not only does it provide education and better healthcare, but it contributes towards empowering the local populace to ensure that their voices are heard. It strongly values respect, safety, quality, partnerships, forgiveness, and integrity, and adheres to these prospects to deliver world-changing assistance those who desperately need it. 

At the forefront of all of this is Nina, a CEO unlike any other. After having lived in Tanzania for 13 years, Nina founded Australia for Cedar Tanzania – an organisation that supports the implementation of projects that are each built around the desire to provide more for the people of Tanzania. She takes a holistic approach towards poverty alleviation, and is already creating a sustainable and positive change for over 35,000 residents in rural Tanzania. But this is just the beginning, and Nina is constantly spreading awareness through multiple platforms and methods. 

Since establishing Australia for Cedar Tanzania, Nina has expanded the business with Swahili Sensations in 2020, which focuses on importing handmade crafts with a modern twist from Tanzania. The entire purpose of Swahili Sensations is to secure the culture and livelihood of artisans across East Africa, and its success is all thanks to Nina’s compassionate approach towards collaboration. She is frequently developing new ideas and proposing new projects, and her work is quite clearly making a difference within rural Tanzanian communities.

However, despite being well equipped to lead Australia for Cedar Tanzania, Nina still isn’t satisfied with her current level of knowledge. As such, she follows her pursuit of continuous learning, and is currently undertaking a Micro Master’s at Queensland University in Leadership and Global Development. She does this, all whilst managing the practises of Australia for Cedar Tanzania. Her determination to give her best to the people who need it the most is truly inspiring, and it’s visible through every action and project that Cedar Tanzania undertakes.

Nina puts her heart into the difference she’s making and will never hesitate to explain to anyone who’s curious just how crucial it is to eliminate poverty. Her beliefs are steadfast and admirable, and the work that she’s encouraging has already proven to be making a monumental difference. And yet, Nina is insistent that more work can always be done, and it’s this dedication towards advocating for the people of Tanzania that truly makes her a CEO that stands out among the rest. 

Thank you for celebrating with us.

5 reasons NOT to support a charity in Africa

We often hear arguments as to why people feel they shouldn't support us. Here are the 5 most common ones - and what we think.

Please tell us if you agree.

#1

“Charity begins at home”

We have problems in our own country and we should resolve those first. Only then, when all our problems are solved, should we start worrying about others.

To that, we believe we all have a “Global Responsibility”. One doesn’t negate the other. In fact, we strongly believe in doing both. Looking after people and causes in our own country never finishes and should continue. But that doesn’t mean we cannot also care about other people and other causes.

#2

“Aid doesn’t work anyway”

We keep giving money to people in Africa and we can’t see any changes or any improvements. It doesn’t make any difference.

To some extend we agree. Handing out money is not sustainable and doesn’t foster change. We believe in evidence-based solutions proven to improve living standards for generations to come. The old saying ‘Give a man a fish and you help him for a day. Teach a man how to fish and you help him for a lifetime’ is very relevant here.

#3

“Corruption”

We don’t know where the money goes anyway. Only a fraction of donations are going to help the people in need.

We have seen our fair share of corruption and therefore we know the pitfalls. By having an office in both Australia and Tanzania - which also means we are registered in both countries - means we are very transparent with our spending and costs. Look for organisations that have minimal layers and are hands-on.

#4

“Aid creates dependency”

If we keep supporting people they will never learn to be independent. We will end up having to support them financially forever.

We believe in empowerment. Showing and teaching people they are able to learn a skill, set up a business, or improve their academic capabilities - no matter their situation. We believe in community-led solutions and working together as a team finding ways people can lift themselves out of poverty - with a little nudge.

#5

“Donor Fatigue”

We can’t bear to hear another word about how miserable other people are. We already give left, right and center.

Choose your causes and stick with them. Change doesn’t happen over night. Being able to have empathy with people across the globe can open your eyes to new experiences. And sometimes, sharing a post with 5 friends is just as valuable as a donation. Anyone can afford that, right?

Are you going to share this post?

Thank you,

Nina